This category is free to enter.
This special award, created in partnership with the Financial Times, recognises outstanding brand building campaigns.
The Drum and the FT will create a shortlist of campaigns from the past year that have taken a long-term view. We're looking for creative work and strategic execution that has effectively grown the value of brands, placing this objective consistently at the forefront of their approach.
This shortlist will then be presented to The Drum Awards judges, and the FT team to
decide the winner.
If you would like to suggest a brand to be considered for this accolade, please email email@example.com and state your reasons why.