Tariq is Vice President of Consumer Experience at Beamly who are Cotys in-house digital product and marketing technology accelerator. Coty is one of the world's largest beauty companies overseeing cosmetic, fragrance & hair brands such as Max Factor, Gucci, Ghd, Rimmel, Burberry, Calvin Klein and Wella. Primarily working with progressive technologies such as AR and AI, Tariq is leading multiple teams to create consumer facing digital products and platforms
Previous to Coty Tariq has spent the past 20 years building and leading teams to create digital products that deliver results for the world's biggest brands. He started his career during the early days of internet within Financial Times on some of their early digital news products. Subsequently he moved to agency side working on a wide variety of marketing technology projects with clients such as HSBC, Diageo, ASOS, BBC, Unilever and British Airways.
Why I am judging these awards
It was an honour to be asked to judge The Drums Advertising Awards. Whilst my background means the retail and technology categories are of particular interest, im also keen to see how the industries efforts to build a more diverse workforce are translating into fresh perspectives within the work.