head of marketing

With over 18 years’ experience in marketing for some of the world’s most prolific car brands such as Volkswagen, Audi and ŠKODA, Kirsten knows more than most about the demanding world of auto marketing.

Now leading the charge at ŠKODA, Kirsten has been instrumental in a complete overhaul of the brand overseeing all strategic communications planning, brand and digital development, events, CRM, customer quality and product management. She has blazed an impressive trail in a career which begun when she left University of Sheffield and joined the Volkswagen Group in 1998. She has been at the company ever since, working on VW brands and heading up several high-profile campaigns. ‘Driven by something different’ is ŠKODA’s brand positioning and that, incidentally, is Kirsten’s speciality having made her mark in a world that was for many years traditionally male.

Kirsten is passionate about diversity in advertising, challenger brand strategies and mentoring.

Judging panel

Vince Lawson

Global Brand Director
Fever Tree

Trevor Robinson OBE


Kirsten Stagg

head of marketing

Vicki Maguire

chief creative officer
Grey London

Tariq Khan

Vice President of Consumer Experience
Coty Inc

Jason Romeyko

worldwide executive creative director

Graham Daldry

creative director
Specsavers Creative

john treacy

Executive Creative Director
Proximity London

Abbie Walsh

managing director
Fjord | Accenture Interactive

Ash Tailor

Global Brand & Marketing Director

Caroline Gregory

global brand director

Ash Tailor

Brand & Marketing Director

Sue Higgs

executive creative director

Beryl Chung

senior creative

Phil Lloyd

chief marketing officer

michelle marks

head of creative strategy EMEA
Facebook & Instagram

Morten Grubak

executive creative director