When it was revealed by the 2016 Great Elephant Census that elephants were in huge crisis, despite dropping out of the headlines, we were shocked and saddened. Poachers killed close to 150,000 elephants across Africa; the march of our once global giants, were under threat.
Research showed a lack of donations, due to apathy. We recognised that a bold annual global, highly creative, campaign was needed to save the species. ‘So March for Giants’ was born directly raising £105,000 donation, a ROI of 2,100% and 38m impressions.