Helen Bazuaye is Global Editor-in-Chief at August Media, the content marketing and publishing arm of Publicis UK. In her day-to-day, Helen leads the team behind IKEA’s award-winning international customer loyalty title. She and her team have successfully steered the title from print-only to an effective and engaging multi-channel proposition.
Helen came to IKEA via editorships of teen titles like J17 and more! and the People newspaper’s features desk. For IKEA she has led a talented editorial team through evolution – and sometimes revolution – instilling in them the importance of getting a brand under the skin while keeping their creativity and outlook independent and fresh. Why? So, the content they create is always better than imagined.
‘Creativity turns an idea from OK to exceptional. It isn’t easy to define but it’s easy to spot. I’m looking forward to rewarding work driven by creativity. And work with its feet planted firmly in today’s world, boldly (and sincerely) reflecting the role brands have to engage with, represent and change the conversation around society’s diverse and rich mix of peoples and perspectives.’