"It's a simple fact that big ideas transform fortunes; they are the last unfair business advantage. Making good on a great idea creates a thrilling story that excites, inspires and challenges. In the Dream Awards, I'll be looking for transformative work born of original thinking."
Simon is an award-winning creative who has been at the forefront of the digital industry since the early 90s. Over his career he has consistently led successful business and creative transformation for some of the world's most famous household brands. As the newly appointed Chief Creative Officer for Isobar, he has responsibility for creative, design and user experience at the agency. Prior to Isobar, Simon spent 10 years at DigitasLBi, rising to the position of CCO.