"It's bloody hard to come up with a good idea, let alone big idea, so I'm looking for entries that are well thought out and executed. Effort equals reward, so they will be rewarded."

Pat Doherty is principal counsellor at Creative Counsel Limited.

She has worked as a creative and Creative Director at great agencies including AMV, BBH, Saatchi and Leo Burnett, 

She's also been on national and international award juries and won lots of Cannes, D&AD, BTAA and Campaign awards.

Pat likes awards and powerful effective ideas. 

So she set up Creative Counsel to train and advise creatives and clients in how to understand each other.

So they can help each other to achieve those big, effective, award winning idea.

Judging panel

Aidan McClure

Executive creative director
BBC Creative

Becky McOwen-Banks

Creative Director
FCB Inferno / Creative Equals

Caitlin Ryan

Group Executive Creative Director
Cheil Worldwide

Daniele Fiandaca


Graeme Noble

Chief Creative Officer
TMW Unlimited

Ian Haworth

Executive Creative Director UK & EMEA

Julie Seal

Creative Strategist
Creative Shop Facebook & Instagram

Laurent Simon

Executive creative director
BBC Creative

Nicola Roberts

Executive Creative Director
Bray Leino

Pablo Marques

Executive Creative Director

Pat Doherty


Ross Neil

Creative Director

Sara Rose

Creative Director

Shaun McIlrath

Global Chief Creative Officer
iris Worldwide

Simon Gill

Chief Creative Officer
Isobar UK

Victoria Buchanan

Executive Creative Director
Tribal Worldwide, LDN

Zoë Quirk

This Because