Chief Creative Officer
TMW Unlimited

"All big ideas start of small, on a scrap of paper or a doodle in someone's head. They certainly don't all make it to fruition, so we should celebrate the ones that do to inspire more of them."

Graeme Noble has over 15 years’ experience working through the line on a range of clients including Unilever, Virgin Trains and Diageo. 

After an enjoyable spell as Digital Creative Director at Kitcatt Nohr, he returned to TMW Unlimited in 2009 and now runs the agency’s 50-strong creative department from strategic approach to overseeing the creative process as a whole.

Graeme has shaped the agency’s creative department to be fleet of foot, recognising the need for fast proactive thinking, innovative content that has real craft, and, of course, a more traditional approach creating well thought out and beautifully executed strategic campaigns bringing together insight, strategy, UX, creative technologists, art directors, designers and writers to deliver outstanding results for the agency’s clients and in particular, Unilever, Virgin Trains and Reckitt Benckiser. 

TMW Unlimited has won many awards under Graeme’s leadership including Webbys, Campaign Big, Cannes lions, Effies, DMAs. and Brand Republic Digital Awards. 


Judging panel

Aidan McClure

Executive creative director
BBC Creative

Becky McOwen-Banks

Creative Director
FCB Inferno / Creative Equals

Caitlin Ryan

Group Executive Creative Director
Cheil Worldwide

Daniele Fiandaca


Graeme Noble

Chief Creative Officer
TMW Unlimited

Ian Haworth

Executive Creative Director UK & EMEA

Julie Seal

Creative Strategist
Creative Shop Facebook & Instagram

Laurent Simon

Executive creative director
BBC Creative

Nicola Roberts

Executive Creative Director
Bray Leino

Pablo Marques

Executive Creative Director

Pat Doherty


Ross Neil

Creative Director

Sara Rose

Creative Director

Shaun McIlrath

Global Chief Creative Officer
iris Worldwide

Simon Gill

Chief Creative Officer
Isobar UK

Victoria Buchanan

Executive Creative Director
Tribal Worldwide, LDN

Zoë Quirk

This Because